5 Common Mistakes People Make When Designing a Digital Ad.

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We’ve put together a list of common mistakes clients and designers make when they are designing an ad for indoor billboards.

Don’t worry, we’re not going to talk about the mistakes without providing solutions and our recommendations. Let’s check out some of those common ad design mistakes and how to fix them.


Common Mistake #1

Mistake: Customers tend to make their ad hard to read & very confusing for people to understand.

What We Recommend:

  • Make your ad simple and easy to read.
  • Make your message clear and plain to understand.
  • Viewers have a short attention span and not much time to read and figure out what a confusing ad is saying.

Common Mistake #2

Mistake: The Ad is way too crowded with too many words.

What We Recommend:

  • Limit the # of words on your ad between 7-10 words.
  • Design the ad with empty space that allows viewers eyes to easily follow and identify what’s important.
  • Use the right font(s) to compliment the design.

Common Mistake #3

Mistake: Not clearly stating or demonstrating how you are able to help the customer.

What We Recommend:

  • Instantly Let customers know why they need your company/service with the right message.
  • Explain how your company solves only ONE of your customer(s) problem (Their highest pain point). or …
  • Tell how your company will make their life better or…
  • Design your ad to create enough curiosity to make the customer want to find out more.

Common Mistake #4

Mistake: Using the wrong images that don’t compliment the copy or they don’t connect emotionally with customers.

What We Recommend:

  • Purchase high-resolution stock photography (do not use free images from a google search).
  • Choose the right image(s) that compliment the message of your ad.

Common Mistake #5

Mistake: No Call to Action or a weak call to action.

What We Recommend:

  • Use a Strong Call to Action to let customers know how you want them to get in touch with you.
  • A call to action guides customers where to go and the action they should take to get there.

We hope the information above gave you great insight into creating a digital ad that will demand attention from viewers and encourage them to take action.

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